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What is Point-of-Purchase Marketing

What is Point-of-Purchase Marketing? “A point-of-purchase (POP) is a place where sales are made. On a macro-level, a point of purchase may be a mall, market or city. On a micro-level, retailers consider a point of purchase to be the area surrounding the counter where customers pay. It is also known as point of sale” Read more about What is Point-of-Purchase Marketing[…]